Loan Banking | Manjit

Banking Application

Improving Loan Application Experience through UX Design

In a Nutshell

Banking Application Creditflow is a white-label application that enables bank sales executives to visit customer locations and assists in creating digital requests for bank products. The primary goal was to design and develop a mobile application of banking products that positioned the company at a broad level and increased customer adoption.

Defining the Problem

Banking application caters to banks providing financial products. These banks need a brand customisable application that can help their agents connect and keep track of potential customers assisting them efficiently fill mandatory long forms.

I studied the current ecosystem with regard to the scenarios in which all the user tasks are carried out.

The problems found were:

Agents often struggled with even the basic tasks, e.g. users were not able to save or pause the form and get back to it at a later time. Instead, they had to fill it again from scratch.
Creating loan application was quite time-consuming and users could not get real time data on applications.

Solution

Craft an aesthetically pleasant application design for global languages making sure that all status updates and tasks are conveniently accessible. The app was developed by adding a feature to pause in the middle of the form filling process to complete it later. Optimal experience was ensured along with reducing the form filling time by providing data collection options like local ID scanning to auto-populate form fields.

In the absence of internet connectivity, the mobile app provides the facility to fill customer’s form offline and then upload it later. This application empowers bankers by increasing their efficiency using region specific automated data collection. In short, we designed and developed a mobile app that facilitated strong communication, flexibility, agility, transparency and real time data capture.

Business Benefits

The design of the mobile app is user centric and intuitive, which led to elimination of training requirements for employees.
It facilitates location tracking of agents (enhancing efficiency) as well as online and offline customer data capturing.
It saved time helping banking professionals create loan application in a few minutes obtaining real time data, which led to increase an in customer adoption, thereby boosting their business and revenue.